Our Story

 When my family came to America from Italy, they didn’t just bring their belongings — they brought their culture, and a willingness to embrace change and uncertainty for the opportunity of a better life. I grew up in a home where every meal, every celebration, and every story was rooted in tradition. As the first generation born here, I always felt the pull between where we came from and where we were headed. That blend — of past history and future opportunity — became the heartbeat of Prova Spirits.

At the center of my infatuation with domestic alchemy was my Nonna’s kitchen. The smell of basil simmering, the tang of citrus, the sound of glasses clinking and voices overlapping — it was the heart of our family. She had a way of turning the simplest ingredients into something special. Her tomato sauce, her orange marmalade, cookies, pasta forno — all unforgettable. But it was her Limoncello that inspired me most. That first sip was more than a taste — it was a moment. Something clicked. Years later, that memory would grow into an idea. And that idea became Prova.

Living in Louisville, bourbon is everywhere — it’s part of our city’s identity. But I saw room for something different. A Prova-shaped gap tucked between Louisville’s iconic whiskies, waiting to be filled with vibrant amari, vermouths, and liqueurs — spirits born in Italy, and beloved not just here, but around the world. Meant to elevate the familiar and inspire something new.

Our Mission
To create spirits that spark connection — between past and future, between tradition and innovation, and between the people who share them.

Every bottle is a handcrafted tribute to history, infused with our own creative twist. Meant to be shared with friends — in the old classics or in something entirely new. Whether you’re a traditionalist or a pioneer, every sip is made to inspire you.

-Giuseppe Paoulos, Founder